A Study Of Media And Public Network Agenda Setting In The "Huawei Incident"

Since the arrest of Huawei’s CFO Meng Wanzhou in December 2018,news events related to Huawei have been receiving public attention.The "Huawei Incident" has a longterm and wide-ranging characteristics.How do media types make choices about the issues and attributes related to the incident?Does the agenda network formed by it affect the audience’s perception and attitude?Different types Whether there are differences in the effects of the media’s agenda setting has an inquiry significance for the media environment’s communication effects in the new media environment in China.Therefore,this study takes "Huawei Incident" as the research object,and from the perspective of communication effects,using the third-level agenda setting theory as the framework,the content analysis method is used to obtain the media’s agenda network,and the questionnaire method is used to obtain the audience’s agenda network.The analysis method studies the correlation between the media and the audience’s agenda network,and explores the impact of the media’s communication content on the audience’s perception in the "Huawei Incident",and explores the differences and influencing factors of the agenda setting effects of different media types.The study found that in the "Huawei Incident",the media has an online agenda setting function for the audience,and there is a difference between the mainstream and non-mainstream media’s agenda setting function for the audience.Due to the different media positioning of mainstream and non-mainstream media,there are different standards and forms in the selection and construction of the "Huawei Incident" issue.The mainstream media pays more attention to the depiction of China-related political relations in the "Huawei Incident".Non-mainstream media will also have some space to describe the economic impact and scientific and technological achievements in the "Huawei Incident".In addition,the "Huawei Incident" is a collection of news events with a time span of more than one year.The audience’s perception of the agenda attributes set by the media in the event will also be affected by time.As time goes on,people will think that what was originally important Attribute attention will be reduced,and the recognition of some secondary attributes will be more significant.In addition,the attributes of the audience will also lead to differences in the effectiveness of the agenda setting.Among them,age is a verified influence element.Under 18 years of age is the underage group and 55 years of age and older.The analysis found that there is no obvious agenda setting effect,and 18 Audiences between the ages of 55 and 55 are significantly affected by media agenda setting,and research has found that different age groups have different effects on agenda setting for different media types.18 to 35 years of age are more affected by nonmainstream media,while 36 to 55 years of age are affected by The influence of mainstream media is stronger than that of non-mainstream media.This article expands the research between the audience ’s perception of complex agendas and the presentation of media agendas in the Chinese social context by analyzing the effects of media on the audience’s online agenda setting in the "Huawei Incident".Analysis of influencing factors such as positioning and audience attributes,which has enriched the framework of the network agenda setting theory.