| With the rapid development of new media and the popularity of audiences,the development path and speed of media convergence have been continuously accelerated,and the new migration and change of communication contents have been promoted.Such a situation provides great space for variety show hosts to determine the new role positioning.In harmony under the media environment,therefore,is good at using new media platform,route of transmission,so as to effectively realize the host in programs have the effect of the brand,as well as the extension of its value,the future development of the variety show,variety show in melting production way and the direction of the media environment and the variety show host how to innovate the path provides a potential research.Nowadays,various program contents and diversified language of program hosts on the screen have already made audiences become professional audiences,and people’s aesthetics have also been greatly improved.In variety shows,interpersonal communication and mass communication are made more comprehensive and perfect.This paper USES the theory of communication niche,the theory of ritual view,communication skills,communication aesthetics and other contents to analyze,so that we have a new perspective to study the development of variety shows in the context of integrated media,and the innovation,new positioning and new direction of variety show hosts in the context of integrated media.The media environment is a development opportunity for the production and host of variety shows.Under such an opportunity,innovation is inevitable,and how to innovate is the focus of this research. |
