The Transmission Function For The Costume Symbol Of Online Variety Show Presenter

As an important sub-language,costume is of great significance to the verbal expression and image building of presenters.At the same time,with the rapid development of the Internet,online variety show presenters have gradually become the focus of attention.Due to the short development time,the industry and academia have not fully studied the costume symbols o f online variety show presenters.The existing researches about online variety show presenters mainly focus on the ontology research and the audio language expression of presenters.In order to further explore the value of costume symbols of online variety show presenters,this paper takes the costume symbols of online variety show presenters as the research subject,and the communication functions from four dimensions,including presenter ontology,audience,media and society,are studied.The costumes of online variety show presenters are characterized by diversification,fashion and personalization.Audiences of online variety shows,mainly the post-90 s generation,show higher requirements for the costumes of presenters.As the speaker of new media,the online variety show presenters keeps up with the fashion trend and presents himself in front of the audience with a more personalized images,which not only helps to improve his own image recognition,but also enhances the communication effect of the program,which is of great significance to the transmission of the program theme and the establishment of brand.For the audience,when watching the program,they are firstly affected by the visual impact brought by the presenter’s clothes,and then obtain the aesthetic pleasure and spiritual sublimation.Secondly,they can know the fashion trend through the clothes collocation of presenter,so as to improve their own image and beauty.In addition,the costume itself is a kind of culture,people can find the change of dress culture from the change of the color,material qualitative,tie-in of the costumes.As the communicator for culture,presenters have the responsibility for the spreading and carrying forward the advanced culture,and help to penetrate the advanced culture and fashion elements into the daily life of the audience,and affects people’s fashion sense and costume consumption,which can make a promoting effect on the development of social economy.The research methods used in this paper include litera ture research,case analysis,interdisciplinary research method and comparative research methods.And an in-depth study for the network transmission function of the costume symbols of variety show presenters is done by comparing popular online variety show s,such as 《Miss beauty》from Ten Cent,《Sister so hungry》 from i QIYI,《Star detective》 from mango TV and other programs.