The Research On Scientific Communication Of Super Engineering Program

As the first domestic science engineering documentary program created by CCTV,"Super Project" shows China’s major achievements in high-end major science and technology projects,major transportation projects in China and people’s livelihood projects.Communication plays an important role.With the development of society,the scientific dissemination of media activities is receiving more and more attention.This article provides an experience and reference for the scientific dissemination of related science engineering documentary programs through the analysis of the scientific dissemination of the "Super Engineering" program.This research selected the three seasons of the "Super Engineering" documentary program,namely "Super Engineering Ⅰ ","Super Engineering Ⅱ " and "Super Engineering Ⅲ" episode 14 as the research sample,mainly using the literature research method,The content analysis method and other research methods carry out detailed research and analysis on the three aspects of media content presentation,information dissemination mechanism,and dissemination model of Super Engineering.In terms of the presentation of media content,this paper mainly analyzes the planning topic selection,narrative method and content expression of "super project" in high-cutting-edge major scientific and technological projects,China’s major transportation projects and people’s livelihood projects.In terms of information dissemination mechanism,this research is based on the power,process,and public feedback of the "Super Project" documentary program are explored in terms of its communication mechanism.Based on the analysis of the scientific communication model,this part is based on the former two,to explore the current model and development trend of the "Super Engineering" documentary program.At the same time,based on the research,this article makes personal reflections on the scientific dissemination of scientific engineering documentary programs.Through the research,it is found that in terms of the presentation of media content,the documentary program "super engineering" presents the scientific content through topic selection,narrative mode and content expression.In terms of information dissemination mechanism,"Super Project" integrates traditional electronic media and network media platforms and new media platforms such as "two micro-ends".It has the form of multiple interactive communications under the trend of media convergence.In addition,through the analysis of the content and mechanism of the "Super Engineering" documentary program,it can be found that the scientific communication of the "Super Engineering" program reflects the "dialogue model" and is moving towards a stage of multiple participation and feedback.In the future stage of the development of scientific documentaries,it will continue to diversify interactions and take the public as a standpoint to present scientific knowledge and scientific spirit through the unique content and communication mechanism of scientific documentaries.The scientific communication of documentary programs will go take a new step.