A Study On The Ritualized Communication Of "National Treasure" Program

The cultural context is connected with the national context.Culture is the "root" of a country and the "pulse" of a nation.China has always attached great importance to the inheritance and development of Chinese traditional culture.According to the report of the19 th National Congress of the Communist Party of China,to realize the great rejuvenation of the Chinese nation requires cultural confidence,which comes from the excellent traditional Chinese culture.As an important carrier of excellent culture,cultural relics carry national spirit and cultural connotation,and are important cultural heritage connecting ancient and modern.The variety show with cultural relics as the object is common in our country,but the phenomenon of influence and popularity is frequent,which is difficult to achieve the good effect of spreading excellent traditional culture.In recent years,a number of variety shows with cultural relics as the main content have sprung up and are widely praised.Cultural and Museum variety shows such as "national treasure","I built cultural relics in the Forbidden City","Upped new,the Forbidden City" make "cultural relics" high but not cold,and quickly set off "cultural and Museum fever".At the end of 2017,the national treasure was not only innovative in program form and content,but also improved in program quality and social repercussions.It is very rich in Chinese characteristics and has become a phenomenal program.With the successful broadcast of the second season,it has added another fire to the "cultural boom".The study of any kind of media phenomenon is not only a simple summary and summary of the successful experience of a single program,but also a summary of the value concept of the program through the interaction of ritual symbols,in order to provide a successful paradigm for the future development of cultural and Museum variety shows.The first part is a brief introduction and analysis of James W.Kerry's concept of communication ceremony.Including the introduction of the connotation and significance of the ceremony,the overview of the concept of communication ceremony and its theoretical origin.James W.Kerry's concept of communication ceremony is the theoretical support of this paper.He takes cultural research as the core,thinks that ceremony is the metaphor of communication,regards communication as the ceremony of cultural sharing,and formally divides it into communication transmission and communication ceremony.In the second part,the author analyzes the birth and influence of the national treasure program and the rationality of the national treasure program with the view ofcommunication ceremony.In the face of the serious homogenization of variety shows,the awakening of the responsibility of the major mainstream media to spread excellent culture,and the strong support of national policies,the national treasure program came into being."National treasure" program has had a huge impact since its birth,and its popularity has continued from home to abroad.The main reason for its rapid development is that "national treasure" program,as a variety show of culture and Museum,has its ritualized form throughout,the program bears the role of symbol interaction,and is consistent with the communication purpose of the ritual concept.The whole program is a ritual of cultural sharing.The third part focuses on the symbols,specifically from the three perspectives of scene symbols,mode symbols and participant symbols,to explore the role of symbols in the construction of ritualized space and the promotion of ritualized process,so as to better understand the ritual connotation and significance of the national treasure program.In the fourth part,through the analysis of the previous article,we can get the internal and external value of the program,that is to say,we should pay attention to building cultural self-confidence,strengthening cultural identity,and building national cultural image.Through the elaboration of its value,we can better analyze and understand the cultural connotation and significance of the national treasure,and create a positive national cultural image.