| At the end of the 20 th century,the phenomenon of "old photos" appeared in China,and the issue of a series of publications with the theme of "old photos" made the old photos popular and sought after by readers.In the early stage,the old photo books appeared on the market did not cause too much enthusiasm,until after the publication of "Old Photos" by Shandong Pictorial Publishing House,there was a real "old photos craze" in China,and some scholars called it "old photos phenomenon".The publication of "Old photos" is regarded by experts and scholars as a landmark event in the era of "image transmission" in China.Twenty years after its publication,"Old Photos" is still alive and kicking in the publishing world,but not as influential as it once was.Therefore,this paper takes "Old Photos" as the research object and the topic selection and planning of "Old Photos" as the entry point to expound and analyze the success and shortcomings of "Old Photos" periodical topic selection and planning.From the direction,need,pertinence and innovation of the four aspects of "old photos" topic planning of the successful way.This paper analyzes the deficiencies of "Old Photos" from the aspects of article content,layout design,photo research,photo source range and column setting,aiming to provide experience and lessons for the development of "old Photos" and similar image communication media through the analysis and summary of the advantages and disadvantages of "old Photos".In addition,combined with the network characteristics and advantages in 5G era,this paper also provides theoretical basis and practical Suggestions for the development of "Old Photos" and similar image communication media.The thesis is mainly divided into the following five parts:The first chapter is the introduction,which briefly introduces the research background,research status at home and abroad,research methods and research significance.The second chapter is a general overview of the journal "Old Photos",which expounds the honor "old Photos" has won,the positioning of the journal,the positioning of the audience and the characteristics of the journal.The third chapter is the success of the topic planning of "Old Photos" and the reasons for its success,through the analysis of its success and reasons,to provide theoretical and practical basis for its future development.The fourth chapter is about the deficiencies of the topic selection and planning of "Old Photos" and the reasons for their emergence.Through the deficiencies,Suggestions and Suggestions are provided for the future development of "Old Photos".The fifth chapter is the opinions and Suggestions on the development of image communication media represented by "Old Photos" in the 5G era.By analyzing the characteristics and advantages of traditional publishing industry in the 5G era,this paper provides theoretical support and practical operation advice for the future development of "Old Photos" and similar image communication media. |