The Research On The Development Of TV Subject Report In The Context Of Media Integration

In the Internet age,the media fusion has become the trend of the times,and the new media carrying the Internet platform has made rapid development in recent years.Such as Weibo,WeChat public number,short video app and other forms of new media dissemination means emerge in endlessly,by the broad audience,especially young audience groups favor.The period of news update is shorter and shorter,and the audience is surrounded by a lot of factual information,and its choice is more extensive.Therefore,whether the traditional media represented by print media(such as newspapers,periodicals),radio and television,or the emerging media represented by Internet clients,want to demand better survival and development,we need to maintain the audience attraction in the fierce competition environment.Subject report as an important decision-making of the party and government and with the times of the theme of the report,won the media high attention,and invested a lot of manpower and material resources to practice.In the context of media integration,audience thinking and media communication content,communication methods and resources have changed,television theme reports have not only been challenged from the new media,but also highlight their own shortcomings,such as empty and boring content,single reporting form,and so on.Therefore,if the TV theme report wants to strengthen its own public opinion guidance ability and occupy the advantage in the competition,it not only needs to overcome its own shortcomings,but also needs to innovate in the content and form of the report.In content,we should understand the needs of the audience,select valuable topics,and create high-quality reporting content.In form,we should use the new media platform to carry out multi-channel communication,and use various forms of reporting to increase user experience and expand social influence.