Research On Short Video Push Information Service Of Provincial Public Library

According to the latest data of the 45 th statistical report on the development of China’s Internet by CNNIC,by the middle of 2019,the number of domestic Internet users had reached 904 million,accounting for 64.5% of the total,and the scale of online video users had reached 759 million,accounting for 88.8% of the total.With the continuous expansion of Internet and online video users,various social media applications have been widely developed and used.2020 marks that the country will enter 5g society.The Internet will change users’ traditional social,life,entertainment and other ways.Users are more in pursuit of rapidity and convenience.The popularity of network technology and social media is a double-edged sword for the library.From one point of view,the accessibility of information resources threatens the position of the library in the public mind;on the contrary,it also provides new opportunities for the development of the library.In order to take the initiative in the face of this technological change,libraries need to improve information push from the perspective of users,especially short video.Short video in 5g era is the best communication channel between Library and users,But in reality,the provincial public library does not take short video as the main content of information push,so it may not conform to the development of the times.Tiktok,especially the WeChat official account,micro-blog and short video service,should pay more attention to the service of short video.The author selects 31 provincial public libraries in China as the objects of investigation and analyzes the actual situation of short video push.First,tiktok’s official account,Sina micro-blog and jitter platform short video service were collected from 31 provincial public libraries through network survey method,supplemented by questionnaires to explore the real needs of users,and the existing problems of Library short video push service were analyzed.Then two excellent domestic and foreign libraries were selected as examples to analyze and discuss in detail,and at the same time,we selected two excellent libraries at home and abroad.Based on the experience of the short video push service of people’s daily microblog,and on the basis of investigationand analysis and successful cases,combined with the relevant theories of communication,the author puts forward some thoughts and suggestions,hoping to play a reference role in the short video push service of provincial public libraries in China.