Study On The Reading Promotion Of Ancient Books Of Public Cultural Units In Kunming

Since the 18 th national congress of the communist party of China（CPC）,General Secretary Xi Jinping has repeatedly stressed the need for "cultural confidence" and given clear instructions: "let the cultural relics collected in museums,the heritage displayed on the vast land,and the characters written in ancient books come to life." It is an important way to realize the social value of ancient books to carry out the reading promotion of ancient books and present the ancient books and literature shelved on the shelf to the public in an easy-to-understand,convenient and quick way,so that they can be accepted and absorbed by the public.Kunming as the capital city of yunnan is the province’s political,economic and cultural center,administrative divisions stationed in provincial,municipal,district and county party and government organs at all levels,institutions and universities,more comprehensive and hidden units subordinate to the administrative level and academic research value,this paper uses the concept of "region" in kunming area,standing in this area of study on ancient books reading promotion and hidden units.Paper by the method of literature research and investigation,collection of ancient books in kunming region of the hidden units research,summarized the region male Tibetan ancient books has rich local literature resources,writing practice more,collection characteristics,the reasons of the lagging of ancient books reading promotion at present mainly for the ancient books reading drab,propaganda promotion way public recognition,ancient books reading service lags behind,The paper puts forward some measures to improve the reading awareness of the whole people,integrate resources through cooperation among different sectors of society,adjust the concept of reader positioning,unblock the reading channels of ancient books,promote the pyramidal distribution of readers,and promote the universal reading of ancient books with local characteristics at both the macro environment and the public collection of ancient books.This paper aims to study the promotion of ancient books reading in kunming,a western city with relatively concentrated population and cultural resources and local characteristics,so as to provide reference for the promotion of ancient books reading in other parts of thecountry.The paper is divided into six parts: the first part is the introduction,explaining the research background,research significance,research overview,clear research methods and innovation points;The second part defines and explains the theories related to the promotion of ancient books and reading.The third part carries on the investigation and the analysis to the kunming area public Tibet unit ancient books reading promotion present situation;The fourth part focuses on the analysis of the restrictions on the promotion of ancient books reading in kunming.The fifth part puts forward the measures to promote and improve the reading of ancient books in kunming.The sixth part is the conclusion,which explains the value and application of the research results.