| By 2020,Chinese entire short video market will have more than 1 billion DAU,which is the same as the DAU of We Chat,that’s according to Bytedance CEO Nan Zhang,based on the latest user data.The survey on the usage frequency distribution of the main application types on the mobile terminal of the audience also shows that video viewing has become the second largest "rigid demand" of the audience after news information,and video news has gradually become an important strategy to break through the transformation of the media industry.In the trend of video news development,national media and regional media compete on the same starting line,and regional media join in the battle group of video news,which changes the media pattern,which not only brings opportunities to regional media,but also will further enrich the form and connotation of news reports.However,when popular new technologies are confronted with more traditional industries,regional media are bound to be inadaptable.They are not only under the pressure of losing users due to the shrinking market,but also encounter difficulties in the exploration of new fields at the level of content and personnel,and the road of transformation of regional media is increasingly uncertain.Under the trend of media convergence development,it is particularly important for regional media to maintain and enhance their influence and reduce the uncertainty of regional media transformation,while the production of video news directly affects the presentation of video news.Therefore,the development practice of regional media video news is actually the exploration practice of regional media on video news production.The study find that the video news production of regional media has undergone a transformation from video media team to professional video department integration to deep integration of video editing personnel.Regional media also carry out content layout under OGC,UGC and PUGC three video news production modes,realizing the effect of ensuring the content quality and enriching the reporting perspective.On this basis,they are trying to build the brand characteristics of video news.In China’s media industry,there used to be a saying that "In the east there is The Paper,in the west there is Upstream,in the south there is Bingdu,in the north there is Wujie,in the middle there is Jiupai"."Upstream news" launched in November 2015,is the first comprehensive news client launched in western China.After three years of development,it has entered the national and chongqing levels of press and publication reform project libraryand become a demonstration platform for media convergence,transformation and upgrading in chongqing.As an influential regional media in southwest China,"Upstream news" has accumulated rich practical experience in the field of video news production.Based on the interviews with the news editors of "Upstream news" and the existing literature,the study find that the video news production of "Upstream news" presents new characteristics.Including slanting resources to produce high-quality content,well-made video news with clear pictures,creating "Hot style" video news,and adhering to user-centered thinking to produce video news products."Upstream news" also takes advantage of its location advantages to quickly set up video news teams for "group" reporting and improve the production efficiency of video news.Among the many difficulties faced by regional media video news production,the dual dilemma of content and personnel is the most significant.First of all,video news narration is stylized and patterned,and the video shooting and presentation mode directly affects the communication effect,which is difficult to be accepted by users.Secondly,the selection of video news topics for regional media is limited.At the present stage,hard news is the main topic and the topic is serious.Moreover,the media industry has always been a highly talent intensive industry.At present,there is an obvious gap in the talent of regional media video news.The "Demand side" and "Supply side" of video news talent are in an unbalanced state.Finally,the transformation of traditional editing staff’s own video skills and thinking is difficult to achieve overnight,and there is a lack of supporting video news assessment system.To achieve better development of regional media video news,it is urgent to take targeted measures to solve the above dilemma.On the premise of clarifying the positioning of video news,it is necessary to explore high quality short video news,and regional media should strengthen the cooperation with journalism schools,speed up the transformation of reporters and editors,and build journalists’ "Charming personality",so as to improve the advantages of personnel... |
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