The Influence And Enlightenment Of The Case Of US Sanctions Against ZTE

After the financial crisis in 2008,the sluggish global economy led to a trend of anti-globalization in some countries.In order to protect their domestic market,some countries have adopted different degrees of trade protection policies,which leads to more and more friction and disputes among countries.With the aggravation of friction,the trade protection measures of the United States gradually extend from the traditional manufacturing sector to the areas of high-tech and service trade."The Case of the United States Imposing Sanctions on ZTE" is a typical case.From 2016 to 2018,affected by the spreading trade friction between China and the United States in the high-tech industry,ZTE was sanctioned by the United States government twice,and the high fine caused the profit of ZTE to drop sharply,and the export control once made the operation of ZTE difficult.The incident is a wake-up call for multinational companies in China’s communications industry to deal with the tide of anti-globalization.Under the background of the normal trade friction between China and the United States,this paper analyzes the beginning and end of the case of the United States’ sanctions against ZTE,analyzes the influence and lessons brought to ZTE by this case,and further discusses what aspects of top-level design China needs to carry out in the process of implementing the globalization strategy.What aspects should China’s communication equipment industry make up for its deficiencies in the international market competition? How to prevent international market risk in the process of internationalization of Chinese telecommunication equipment enterprises is of great practical significance and application value.Based on combing the summary American sanctions ZTE case and the case of the whole process follow-up effect,on the basis of case analysis,literature research and statistics analysis,on the basis of the theory of mercantilism,strategic trade theory and the theory of technology gap,to "The Impact of U.S.Trade Sanctions for ZTE" as the research object,through a systematic process of the case,an in-depth ZTE was sanctions in the enterprise financial ability,the internationalization of enterprise management and the negative effect,should be in sanctions,the system analysis of ZTE repeated mistakes and ZTE in sanctions by the United States a number of reasons,It provides some concrete countermeasures for China’stransnational enterprises and government.In terms of enterprise countermeasures,it mainly includes establishing international risk response plan,optimizing the structure of enterprise’s international supply chain,increasing R&D investment and talent training,and strengthening the construction of enterprise’s internal compliance management.In terms of government policies,they mainly include strengthening the dialogue and coordination mechanism between China and the United States on trade frictions,improving China’s compliance management policy guidance system,improving foreign trade credit insurance,and government support to encourage enterprises to innovate.In order to establish a foothold in the international market,China’s transnational communication enterprises need to start from two aspects.At home,enterprises need to strengthen their own hard power and reduce external dependence,so that enterprises can have enough voice;Externally,enterprises should abide by international rules and pay attention to compliance management in the process of international operation.Only in this way can the enterprise survive.This paper hopes to provide enlightenment and Suggestions for China’s science and technology multinational enterprises to cope with sanctions under the background of anti-globalization and increasing global trade friction.