Study On The Reporting Framework Of Filial Piety Culture In Qilu Evening News

Since ancient times,filial piety culture has been an important part of Chinese traditional culture,which affects the filial piety consciousness and filial piety behavior of the Chinese people in raising relatives and doing filial piety.In recent years,the Party Central Committee has advocated inheriting and carrying forward Chinese traditional culture,and the inheritance and innovation of filial piety culture is particularly important.However,there are still some problems in the society,such as weak awareness of filial piety culture,weak practice of filial piety behavior,and a series of social contradictions.The connotation of filial piety culture is deriving new meaning with the change of the times,exerting its own vitality and value,which is of great significance to regulate the behavior of social members and promote the harmony of today’s society.Mass media has the function of socialization.Under the background of the present era,how to do a good job in the inheritance and dissemination of filial piety culture,and play a leading role in the value of filial piety culture of the times.Therefore,based on the relationship between the two,this paper takes Qilu Evening News as the research object,takes its filial piety culture report as the research content,discusses the media filial piety culture report frame,thus objectively obtains the media filial piety culture report characteristic,the significance and the report enlightenment to the present media filial piety culture.This article takes the Qilu Evening News report from 2013 to 2019 seven years filial piety culture as the research sample,carries on the thorough analysis,this article altogether includes five parts: the introduction part explains the topic background and the value,the literature review,the research method and so on;the first chapter content includes the media choice,the time period choice,uses the content analysis method,has carried on the quantification analysis to the report sample quantity and the genre;The second chapter mainly uses Zang Guoren’s frame theory,combines the text analysis and the case analysis method,carries on the data analysis and the interpretation from the high,middle and low levels to the report sample,and discusses in detail the media filial piety culture report characteristic under each level;the third chapter discusses the Qilu Evening News filial piety culture report influence factor,including the policy factor,the economic factor,the cultural factor and the media own factor;the fourth chapter discusses the media significance culture report on the basis of the previous analysis,the mass media filial piety view;The fifth chapter is the enlightenment and thinking of the research,and the reflection on how other media report on filial piety culture and how to construct advanced socialist culture under the background of today’s society.