Research On The Market Acceptance Of Children’s Picture Books

Children’s picture book is an important part of children’s publishing industry in China,researchers have studied this topic from a variety of perspectives.The significance of this study is as follows: based on the market acceptance of picture books,the publishing characteristics of children’s picture books are explored on the basis of publishing and distribution data.An in-depth study of the development law of children’s picture book publishing industry in China and a summary of the advantages of foreign children’s picture books in the contents and forms can provide reference and guidance for the further development of Chinese original picture books and further promote the development of children’s picture book publishing industry in China.In order to finish the research,this paper adopts corresponding research methods for different research contents.(1)On-the-spot observing method,the author has in dolphin media for two months,knows the whole publishing process of Picture Book Garden books well,from the introduction to marketing,and through in-depth interviews with editors,to understand the market acceptance status and problems of children’s picture book publishing in China.(2)The text analysis,with the aid of data,carried out on the part of children’s picture books topic source sorting and summary on decoration design,to extract from children’s best-selling and slow-moving publishing characteristics of picture books.(3)Case study method,a case study on the Picture Book Garden brand,and doing research on some book or a series of books of Picture Book Garden.By reflecting the problems in the case,a typical and comprehensive historical investigation and analysis are conducted on the case to gain an in-depth understanding of the nature.The conclusions of this study are as follows.The best-selling factors of dolphin Picture Book Garden include book content that meets readers’ reading needs and scientific and reasonable marketing strategies.The reason for the slow sales is the phenomenon of cultural discount in cross-cultural communication,and the lack of visual literacy of Chinese parents.To improve the market acceptance of children’s picture books requires the joint efforts of the state and publishing enterprises and individual readers.The national and government can take the following measures:attaching importance to the promotion of children’s reading,and cultivate reading promotion talents;Forming a hierarchical reading system to provide targeted services for readers to purchase books.The publishing enterprises are supposed to introduce and publishing children’s picture books in accordance with the principle that content is the most important,strive for government and school reading recommendation,make good use of folk reading recommendation.Readers can take the following measures:establishing the concept of parent-child co-reading;Learning the theoretical knowledge of children’s picture book appreciation and improving the aesthetic level.