| In recent years,with the continuous breakthrough of information technology and the popularity of smart phones,mobile e-commerce has been booming.The emergence of mobile e-commerce has accelerated the transformation of traditional business models and promoted the rapid development of mobile App.Mobile APP is the application window and important components of mobile e-commerce.Today,shopping apps have met people’s basic usage needs,and the requirements for interface visual design are increasing day by day.No user will stay on the bad design interface for too long,and the competition rules of the fittest are always unavoidable.We need to design the APP interface from the perspective of the user so that the user can operate on the basis of both functionality and visual beauty.The user experience is the decisive factor in judging the visual design of the APP interface.How to improve the visual design of the interface of the shopping APP,enhance the user experience and satisfaction,and make the design object stand out in the current of competition.It has become a key issue for designers and mobile e-commerce platforms to think about.Taking the user experience as the background,this article first explains the related concepts of shopping apps,interface visual design,and user experience,and provides a theoretical basis for this article.Then analyze the design specifications,main points and basic requirements of the shopping app,explore the visual design elements that enhance the user experience,and apply them to the design.This article reads a large amount of literature,organizes and analyzes the literature,analyzes the existing shopping APP,analyzes the audience of shopping APP by questionnaires,and finds potential problems in visual design of the interface.Finally,I used "IKEA" as the starting point to design the visual interface of his shopping app.The combination of theory and practice has provided reference and support for shopping App. |
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