| Metaphor is a way of thinking based on cognitive psychology.In art design,it is used to refer to the characteristics of another object by looking for the relationship between the design objects and using the characteristics of one object to refer to the characteristics of another object,so that the characteristics can be transformed into visual symbol language and displayed in the works.The perception of visual symbol language is mainly through our body’s own senses,focusing on our own interaction with the environment to achieve the most intuitive design experience.The Cognitives can evoke the common emotions with the designers through the cognition of visual symbols combined with their own experience and memory.News information is a summative expression of the events and experiences of our world.People get all kinds of news information from mobile phones,TVs,computers and other populations every day.According to the latest survey,the number of users of mobile network news is 650 million,with a utilization rate of 79.9%.It is the most widely used mobile application besides mobile communication and search.Based on the theory of metaphor design,the author carries out the design practice.The design method is mainly to conduct market research through Internet big data and user experience based questionnaires,to get a general understanding of the functions,structures and vision of popular news and information apps on the market,based on the general user portraits,combined with the sensory approach of specific news information transmission eye ear brain mouth design practice,metaphor design is not only the designer’s design It is also the embodiment of the design close logic.Under the guidance of the design principles of metaphor design,the design practice is carried out at the visual level and the interactive level.The metaphor at the visual level includes color,graphics and text;the metaphor at the interface level includes framework,structure and function.Good design guidelines include different visual elements at the same time can let users not need to learn the interface through lengthy instructions,reducing the user’s learning cost and time cost is very important.In the past decade,metaphor design has attracted the attention of scholars in various fields,but most of them are based on literature and psychology,and there are few researches on art visual design.The author hopes to provide a small amount of reference materials for the design theory in the direction of art design through this topic. |
