Application Of Big Data Technology In Enterprise Financial Decision

The rapid development of big data technology has gradually transformed the production and operation models of all walks of life in our country to informatization.As a new factor of production,data is being valued by more and more companies.Big data technology is used to mine the potential value behind the data for enterprises,and it has been widely used in the field of financial decision-making.The general process for enterprises to make financial decisions is to first analyze financial data and formulate effective financial decision-making plans based on the results of financial analysis.In the era of big data,the data foundation that companies rely on for financial decision-making includes not only financial data,but also non-financial data.Traditional financial decision-making methods cannot effectively process and analyze non-financial data.Therefore,it is necessary to introduce big data technology into the enterprise’s financial decision-making process to sort out and analyze in a timely and effective manner,in order to provide a more scientific and effective decision-making basis for enterprise decision-makers.This paper mainly adopts three methods:literature research method,interdisciplinary research method and case analysis method which are used to deeply study the application process of big data technology in corporate financial decision-making.This paper first illustrates the necessity of introducing big data technology into the financial decision-making process of enterprises.Then through the feasibility analysis,application principle and specific function realization,it explains the specific application path of big data technology in the enterprise financial decision-making process.Finally,the paper takes financing decision as an example to study the specific application process of big data technology in Vanke,Poly and Greenland from four aspects of data acquisition,financial situation analysis,financing structure analysis and decision support,and makes a visual display.The research finds that in this paper the application of big data technology in the process of enterprise financial decision-making is mainly reflected in four aspects.One is data collection;second is data storage;the third is financial analysis;and the fourth is financial decision support.The introduction of big data technology into the financial decision-making process of enterprises has broadened the channels of data collection,enriched the methods of financial analysis and decision-making,and provided a strong support for enterprises to formulate more accurate and effective financial decision-making programs.