| The rapid development of digital technology provides inspiration and technical support for the exhibition of the museum.Multimedia images,phantom images,screen projection,virtual reality,touch screen and other digital display forms have completely changed the traditional exhibition mode of the museum and conveyed information to visitors in a more interesting and interactive way.In today’s environment,the digital exhibition of the museum needs to spread knowledge and promote culture as the premise,to bring the public a more easily understood and accepted form of experience exhibition,so that visitors can change from passive acceptance of knowledge to active exploration of information.Therefore,the design of digital display based on "immersive experience" has become the requirement and inevitable trend of modern museum digital development.This paper takes immersive experience as a new perspective of Museum digital display for in-depth research,aiming to provide a new path for Museum digital display.This paper takes the digital exhibition of Museum as the research subject,based on the immersive experience theory and guided by the promotion of digital exhibition of Museum,studies the theoretical basis of immersive experience and digital exhibition of Museum in detail,introduces the connotation and characteristics of immersive experience and the realization mode of immersive experience space construction,and analyzes the concept,characteristics and forms of digital exhibition.On the basis of theoretical research,this paper analyzes the relationship between immersive experience and digital display in detail,and summarizes the form and design principles of Museum digital display under immersive experience,that is,based on exhibits information,to ensure scientific content;overcome digital surface,enhance physical and mental interaction;learn from popular elements,enhance experience interest.Based on the theme type of the museum,through the analysis of its audience,the task goal of the museum’s immersion digital display is determined,and then the specific immersion digital display design is carried out,namely the design of content presentation mode,the design of target visualization and the design of interaction mode.Finally,the immersion digital display scheme design of Liangzhu museum is taken as an example to verify the above conclusion The theoretical research results provide valuable design scheme for Museum immersion digital display. |