Research On The Business Model And Use Intention Of Sharing Economy

With the rapid development of economy,there are more and more idle resources in society.The development of Internet technology provides technical conditions for the reuse of idle resources.As an emerging economic model,the sharing economy has gradually affected all aspects of people’s lives.At present,the operating model of the sharing economy is mainly central sharing economy,which faces problems such as data islands and data security.The decentralized and asymmetric encryption features of blockchain technology will broaden the direction of the sharing economy.The use of smart contracts will also bring about changes in the development of the sharing economy,which will inevitably create a new model of the sharing economy——decentralized sharing economy.Firstly,this paper introduces the research background,research objectives and research methods.Secondly,the paper studies the development status of sharing economy and blockchain technology,and expounds the problems encountered in the development process of central sharing economy and the advantages of applying blockchain technology.Then a case study is carried out.Based on the strategic perspective,this paper analyzes the difference between decentralized sharing economy and central sharing economy based on the "six-factor business model",and expounds the innovative way of blockchain technology for sharing economic business model.Based on the operational perspective and the central sharing economic business model,this paper proposes a decentralized sharing economic business model.Then the empirical research is carried out.Based on the theoretical analysis,this paper constructs a model of influencing factors of users’ willingness to use decentralized sharing economy,and conducts model verification and hypothesis test through questionnaire survey.The empirical study shows that perceived usefulness,perceived ease of use,perceived affordability,social influence,perceived security and credibility are all the influencing factors of users’ willingness to use decentralized sharing economy.Finally,according to the research conclusion of this paper,it provides management suggestions for related enterprises in the field of decentralized sharing economy.This paper provides theoretical support for the application of blockchain technology in the field of sharing economy,and makes up for the lack of empirical research at this stage.At the same time,it provides management suggestions for related enterprises in order to promote the further development of sharing economy.