| The rapid development of the Internet has accelerated the rapid assembling and expansion of domestic fan groups.At the same time,fan groups with the continuous development of online media are gradually becoming organized and standardized.Fan groups seem to be getting rid of the early "stigmatization" image.However,in recent years,the birth of "cultivation line" idols seems to have brought the fan community back to the irrational path of the past.The emergence of idols with huge commercial significance and fans with strong consumer significance has made the star and fans The original idol worship relationship between the two countries presents a more complicated relationship.The research on the relationship between stars and fans belongs to the category of fan culture research.The existing relationship studies focus on the use of Western mature fan culture theories to study the phenomenon of domestic fan culture.However,due to the differences in ethnic habits and cultural development between the East and the West,the entertainment environment of the East and the West,Celebrity types,and fan characteristics are different.Theories derived from the case study of Western fan culture phenomenon will have certain problems of "unacceptable" when serving local fan culture research.Therefore,this article chooses to adopt the quality of grounded theory.In order to seek for local fan culture theories and to better clarify the relationship between celebrities and fans in the current online context.In the specific rooted analysis,this article uses the speech texts related to the relationship between the two on social media platforms such as Baidu Tieba,Zhihu,Weibo,and Douban as the original data,and through three-level rooted coding,the final result is the star in the network context.Based on the model of the presentation mechanism of the relationship with fans,it is concluded that there are two basic relationships between the two: ideal and non-ideal star-fan relationship.At the same time,on this basis,the three typical characteristics of the relationship between stars and fans are summarized: intricacy,variability,and construction.Then analyze the three external driving factors presented by the relationship between celebrities and fans: the prevalence of consumerism,the manipulation of capital power,the empowerment of media technology,and the three internal driving factors: the formation of interactive relationships,the development of identity psychology,and the paradigm of resistance.produce.In addition,it analyzes the relationship between the consumption "alienation",emotional "materialization",identity "collapse",and group "disorder" between the two.Finally,based on the path of the ideal relationship between celebrities and fans,starting from the perspectives of both celebrities and fans,construct a basic strategy for the relationship between them. |
