Research On Tik Tok’s Presentation And Communication Strategy Of City Image Of Guiyang

Under the background of economic globalization and regional integration,the competition between countries has gradually evolved into the competition between cities.Guiyang,as the capital of Guizhou Province,has unique advantages in cultural folk custom,natural scenery and ecological industry.However,compared with other provincial capitals,its popularity and influence are far from enough.The rise of mobile short video not only changes the information dissemination process of traditional mass media,but also provides a new media channel for the dissemination and construction of city image,and provides an excellent opportunity for "corner overtaking" in central and western cities.Therefore,the purpose of this article is to explore the image of Guiyang city in Tik Tok.To find out he problems in the short video transmission of the city image.Draw lessons from the successful experience of "Internet celebrity city" in the operation of Tik Tok account to enhance the effect of short video dissemination of Guiyang city image.Tik Tok city city’s resource advantages and image positioning evolution are analyzed by using the method of literature analysis.Then,content analysis and case analysis are used to analyze the video content and comment text of the Guiyang TOP100 hot short video on the shaking platform,from politics to politics,from the perspective of politics.The following are the following: 1.The political analysis of the Guiyang city’s political communication.Delicacy,economic image,city image,image and image of the environment are summarized in five dimensions: the image of Guiyang City,which is the Tik Tok short video,which is the image of the political government strictly enforcing the law and the people,the economic image of getting rid of poverty and developing,the economic image of innovation and development,the cultural image of openness,tolerance and food gathering,diligent,kind-hearted,easy-going and straightforward citizens,and the modernization of livable ecology.The environmental image of the city.The Tik Tok short video has unique value for promoting the development of Guiyang tourism,enriching the connotation of Guiyang image,condensing Guiyang’s emotional identity and improving the communication effect of Guiyang.Tik Tok city city’s image in Guiyang also has the imbalance of the participants’ proportion,the low participation of ordinary users,uneven distribution of topics,unilateral urban image,insufficient local relevance of audio-visual elements,fragmentation of the content,homogenization and advertising.Therefore,in order to further optimize the effect of short video communication of Guiyang city image,this paper puts forward targeted communication strategies from the perspectives of communication subject,city symbol,presentation perspective,audio-visual experience and communication efficiency.