Research On The Image Communication Of " Beauty Of Ecological " In Guizhou From The Perspective Of Short Video

Economic and social development of China entered the country’s 14th Five-Year Plan,the development process of all regions in the country has been gradually accelerated,and the construction and dissemination of regional cultural images have become a central part of policy-makers in term of formulating development plans.At present,Guizhou province is comprehensively integrating natural,cultural,and historical resources,and striving to create a new regional cultural image of "ecological beauty".For this image,the communication based on the new platform of short video which can make the regional cultural image of "ecological beauty" in Guizhou more intuitive and perceptible by taking innate advantages of diversification and fragmentation of short video.At the same time,this communication process has also exposed the phenomenon of homogenization and entertainment of short videos,and some problems such as poor timeliness of popular videos need to be solved.Therefore,it is significant to study the dissemination of regional cultural images of "ecological beauty" of Guizhou on the short video platform not only in theory but also in practice.This article selected short video about ecological beauty of Guizhou as an image transmission example from Tik Tok,which is main short video platform.By analyzing the relationship between short-form videos and regional culture image;characteristics of short videos image and the way of social media of local cultural diffusion.This article firstly studies each part of mobile short video communication with respect to regional cultural image,and secondly research the role of mobile short video in local cultural diffusion from the point of view of communication studies.All these provide a better and faster supporting to policy-maker to make decision in the matter of spreading "ecological beauty" of Guizhou image.This article widely used text analysis and content analysis those two research methods to analysis the content of the image of "ecological beauty" of Guizhou,which is including the account type,video and audio content,and transmission index data in order to find difference between its spread effect.In addition,to study the short video influence regarding "ecological beauty" of Guizhou image;furthermore,to provide theoretical support for government.The introduction part discusses the background of topic selection,the purpose of research with respect to image communication of Guizhou’s "ecological beauty" on short video platform,the relevant literature review and research methods of this article,additionally,analyzing the necessity of the image communication of "ecological beauty" of Guizhou on the short video platform in practical cases.Then,from first to fifth part,it continues to analyze the connotation of "ecological beauty" image elements in Guizhou,edge effect,existing problems,development direction and strategy,respectively.Finally,in the conclusion part,it could conclude that there are different form existing between Guizhou province in creating "ecological beauty" image of the communication process and other regional culture image creating,and it also could be found new characteristics of Guizhou image comparing with other province,moreover,it is obviously found that advantages,achievements,problems,and disadvantages in terms of Guizhou province in creating "ecological beauty" image.By analyzing a large number of cases,several suggestions could be made such as optimizing integration and making full use of local resources to spread the image of "ecological beauty" of Guizhou by embracing short videos platform.