Research On The Cultural Symbol Construction Of Inner Mongolia Spring Festival Gala

Inner Mongolia Spring Festival gala is an important recreational activities of Spring Festival,it is also an important window of the Inner Mongolia culture.Television host of Inner Mongolia since 1984,the first since the Spring Festival evening party,held 36(2020)has been,ethnic emotion and spirit of the age of Spring Festival gala in Inner Mongolia has become a brand has a certain influence of Inner Mongolia radio and television culture,provides a stage to show ethnic culture.This study takes Inner Mongolia Radio and Television Station Chinese Spring Festival Gala from 1984 to 2020 as an example to review and sort out its content and explore the development vein and connotation of ethnic cultural symbols in Inner Mongolia Spring Festival Gala Starting from the content,form and aesthetics of Inner Mongolia Spring Festival Gala,this paper explores the relationship between ethnic cultural symbols and local image construction in local variety shows,hoping to supplement and enrich the creation of large-scale variety shows in ethnic minority areas and related theoretical researchThe five main parts of the text contain four chapters.The first part is the introduction,mainly discusses the research background and research significance,and analyzes the relevant research status at home and abroad,on this basis,summarizes the research methods and innovation points of this paper.The first chapter mainly discusses the dual cultural attribute,television culture symbol,the Spring Festival gala performance art of minority culture symbol set to "gala" in Inner Mongolia,at the same time,through to the Spring Festival gala from 1984 to 2020,Inner Mongolia analysis to explore the content of the Inner Mongolia to the spread of the Spring Festival gala symbolic history,analysis to explore the growth and development bottleneck hovered,change to break the characteristics of different symbol expression in the four periods;The second chapter combines the text analysis of the first chapter,starting from the specific cultural elements and programs,to analyze the cultural connotation and aesthetic quality contained in the material culture,spiritual culture,system culture and other characteristic cultural symbols in the Inner Mongolia Spring Festival Gala.The third chapter analyzes the characteristics and significance of the communication of cultural symbols in Inner Mongolia Spring Festival Gala to the image building of Inner Mongolia,including the original content of communication,the integration of "home and country"symbols,emphasis on the theme,the entertainment and flattening of traditional symbols.Its significance includes constructing power ritual,maintaining local identity,promoting national unity,exploring psychological attribution,reconfirming collective consciousness,deepening ethnic cultural identity,sharing local cultural ideas,promoting cultural blending,and constructing multi-culture.The fourth chapter discusses the problems and countermeasures of Inner Mongolia Spring Festival Gala’s communication of cultural symbols to Inner Mongolia’s image building.Its limitations include the obstruction of communication effect caused by the one-sided expression of cultural symbols and the empty and generalized spiritual connotation due to the unitary image building,homogenization and pattern of content.And image identification bias.On this basis,introspect the predicament of spreading ethnic culture in Inner Mongolia Spring Festival Gala.