Analysis Of Short Video Parody Phenomenon

The evolution of technology gives the era of the new picture,from the text to image and video,more and more rich media form walking into the life of the masses,trill as a social class music video APP,very strong momentum of development in recent years,with the emergence and development of trill imitation phenomenon and its inevitability,trill development and generalize the corresponding copy function,For example,on Douyin platform,users can copy all the elements of the original video by clicking "Shoot" at the bottom of the video when they swipe the video they like,and create short video content with the same style as the original video.It saves the cost of video shooting by users,improves the quality of short videos shot by ordinary people to a certain extent,and also improves the quality of video content of the whole platform.Promote the behavior of users to copy,but also expand the visibility of its brand.Secondly,the function of topic setting promotes the dissemination of high-quality short videos.Douyin selects high-quality short videos from the pool of works and gives topics to similar videosThe first part of the paper is the introduction,mainly describing the research background and significance of this topic,and sorting out the current research status of short video and Douyin App as well as its imitation behavior.In the first chapter of the paper,the development status of Douyin imitating short video is briefly described,including the development status of Douyin,the characteristics and types of the imitating short video,and the promoting effect of Douyin on the imitating short video.The second chapter of the paper is about the research design of Douyin imitation beat phenomenon.This part mainly analyzes the causes of Douyin imitation beat phenomenon from the perspective of psychology,puts forward the question hypothesis,and constructs the research model.The third chapter is about data statistics and analysis.The data were summarized and analyzed according to the recovery of questionnaires,and the model was constructed by SPASS,including reliability and validity analysis,descriptive analysis,and correlation analysis of model assumptions.This part also combs and summarizes the results of in-depth interviews combined with the questionnaire survey.The fourth chapter analyzes the problems caused by the imitating brand phenomenon of Douyin short video,and tries to put forward the relevant optimization path.Appear in a short video,before the development,have found that many scholars and practitioners in the social media individual imitation,but the trill platform will develop this imitation phenomenon to an extreme state of imitation for the individual in the trill actions taken behind the social psychology factor is we explore the whole of social media culture is a key point.The various influences of Douyin’s copycatting phenomenon are also key to understanding the development of social media.For this reason,this paper introduces social learning theory,conducts in-depth analysis of Douyin video copying phenomenon through literature research,participatory observation,questionnaire survey and interview method,and tries to analyze the phenomenon of Douyin short video copying phenomenon from the perspective of social psychology.