Analysis On Influencing Factors Of Consumer Behavior Of Cross Border Import E-commerce In Japan

Cross border electric commerce is spreading all over the world with the development of Internet technology.Japan has been exporting a large amount of goods through electricity and electricity across China and the United States,such as China and the United States,and has increased the amount rapidly by year,but the purchase amount of the cross-border electric commerce is very small compared with the export sales amount,and the growth is expected to be low.The significance of this research is to investigate the reasons why Japan’s cross-border electric commerce market is not so large from the viewpoint of consumer consciousness,and to find out what challenges should be overcome in order to succeed in the Japanese market,such as cross-border e-commerce platform with cross-border import and export It’s about throwing.The purpose of this study is to analyze the disadvantages,values,and customs of the use of transboundary e-commerce on the Japanese market by adopting qualitative research methods based on semi structured interviews and text analysis based on Grounded-Theory.The reason why this research method is adopted is that it is necessary for the future research to investigate the motivation and the value of the consumer in the Japanese market and to show what kind of factor is the variable for the study.As a result of the analysis,the process of cross-border EC purchases by Japanese consumers examined purchasing behavior from"motivation" including two situations,"concrete demand" and "purposeless window shopping".The qualitative research presents the possibility of forming a "purchase intention" while being influenced by five interactions "individual characteristics","understanding of cross-border EC","profit","cost",and "trust".Among them,"understanding of cross-border EC","profit",and "post" were shown to be statistically significant.Then,through the process of empirical analysis by the questionnaire survey,it detected that there are three variables that can affect the "purchase intention" of Japanese e-commerce users:"understanding of cross-border EC","profit",and "cost" as the conclusion.