Research On The Cultural Communication Mode Of Radio And Television Exhibitions Based On Media Theory

Radio and television exhibition is a worldwide television program exhibition activity.It not only has the nature of observation and competition,but also allows commercial exchanges and trade,and assumes the responsibility of cultural dissemination in the radio and television industry.With the rapid development of the Internet and the trend of globalization,the radio and television exhibition ushered in new development.From the perspective of media theory,this paper studies the four aspects of the radio and television exhibition dissemination model,the radio and television exhibition dissemination media,and the audience and their characteristics.This paper summarizes the culture dissemination mode of the radio and television exhibition.The article aims to provide some suggestions for the optimization of the cultural dissemination mode of radio and television exhibitions through the analysis of its cultural dissemination mode.The review of this article analyzes the research background,research significance,research status and innovation points of the radio and television exhibition dissemination mode.The first chapter analyzes the development process of radio and television exhibition industry in China and the nature of cultural dissemination of radio and television exhibitions.At the same time,it introduces the main points of Mc Luhan’s media theory involved in the article,which provides theoretical support for the subsequent research.The second chapter mainly analyzes the communicator and audience in the dissemination mode of radio and television exhibition,and analyzes the process of the communicator and audience extending to the media from the perspective of media theory.The third chapter mainly studies the diversified media of the dissemination mode of radio and television exhibitions,and demonstrates the various ways of cultural communication in radio and television exhibitions.The fourth chapter mainly analyzes the cultural dissemination mode and its characteristics.After the analysis of the first three chapters,this chapter summarizes the cultural dissemination mode of radio and television exhibitions.This chapter summarizes the cultural communication mode of radio and television exhibition,analyzes the characteristics and effects,and shows the cultural communication mode of radio and television exhibition from many angles.The fifth chapter puts forward some suggestions for the optimization of broadcasting and television exhibition culture.