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Research On Service Marketing Management Of G Technology Companies

Posted on:2022-05-13Degree:MasterType:Thesis
Country:ChinaCandidate:Y F WangFull Text:PDF
GTID:2518306494994579Subject:Master of business administration
Abstract/Summary:PDF Full Text Request
The gene industry is a strategic emerging industry in my country and even the world.The gene industry spans multiple fields such as smart manufacturing,biotechnology(BT),and healthcare,combining BT(high-throughput sequencing,bioinformatics modeling,etc.)and IT(cloud computing,machine learning,blockchain,etc.)Advantages are optimized with annual PB-level big data output and costs that exceed Moore’s Law.G Technology is a start-up gene big data company.Facing numerous tracks and fierce competition in the gene industry,problems in G Technology’s service marketing management restrict the company’s development.Therefore,this article studies the service marketing management of G Technology Company.This article adopts literature research method,field survey method and case research method,and uses related theories of service marketing to conduct an in-depth analysis of the service marketing management strategy of G Technology Company.According to the current service characteristics of G company,try to find out the problems and reasons in its marketing field,put forward suggestions for improvement and implementation guarantee of its service marketing strategy,and provide reference for the market expansion of similar companies.Construct feasible marketing strategy suggestions for G Technology Company and promote the upgrade and development of G Company.The article analyzes the competitive environment and market positioning of G Technology Company,draws on existing research results,and uses relevant service marketing management theories to dissect G Technology Company before putting forward strategic management suggestions,including: First,discuss the new Under the circumstances,the marketing strategy that G technology company needs to adopt in the gene big data market;Second,it is hoped that through finding out the methods and safeguard measures to solve the current problems,to enhance the competitiveness of G technology companies in the entire genetic big data industry.
Keywords/Search Tags:G technology company, service marketing management, gene industry, 7P marketing mix strategy
PDF Full Text Request
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