Study On The Visual Information Of Fashion Magazines From The Perspective Of New Media

In the context of the development and dissemination of new media technology,fashion magazines based on traditionally printed paper media have begun to transform into digital formats.The visual information of fashion magazines from the perspective of new media is mainly based on Weibo,We Chat and APP,including structural information and experiential information.In the existing research,few systematic and empirical studies on the visual information of fashion magazines.This research takes visual information of Chinese fashion magazines in Weibo,We Chat,and APP as the object.By using literature data analysis,content analysis,comparative research,and interdisciplinary research methods,this research studies the development process of fashion magazines from paper media to digitalization,the influence of new media and the application of technology.Through the case analysis of five types of visual information components of fashion magazines,the performance characteristics of these components are summarized.Questionnaire surveys and data analysis are used to compare the audience experience differences between fashion magazines and We Chat official accounts in the four dimensions of sensory experience,information experience,interactive experience and emotional experience.In addition,this study also uses reading time as the influencing factor and discusses its relationship with audience experience.Finally,based on the results of empirical research,a design method for fashion magazine visual information is proposed to optimize the audience’s fashion perception.Through the research on the visual information of fashion magazines on Weibo,We Chat,and mobile client APP,main conclusions are listed as follows:(1)The first part describes the definition and characteristics of new media,fashion magazines and visual information,focusing on the analysis of the impact of new media on the visual information of fashion magazines in terms of reading methods,paths and regions,as well as the application of four new media technologies,multimedia,streaming media,VR and AR,in the visual information of fashion magazines.The dissemination of new media and the application of technologies provide important development opportunities for the digital transformation of fashion magazines and the dissemination of visual information.(2)The second part sorts out the five components of text,pictures,colors,format,and video in Weibo,We Chat,and APP of fashion magazines.Compared with traditional paper media,the main characteristics of the new way are dynamic,virtual and interactive.(3)The third part compares the experience differences of fashion magazine We Chat official account and paper media in the four dimensions of sensory,information,interaction and emotion.Through the questionnaire survey,and using SPSS and AMOS to establish a structural equation model.This research has proved that the audience experience of the We Chat official account of fashion magazines is generally better than that of paper media,and at the same time,the visual perception and information awareness of audience are improved.In addition,the analysis of reading time shows that emotional experience has the greatest impact on reading time.(4)The fourth part explores the visual information design methods of fashion magazines in new media.Based on the empirical research on the components of visual information and audience experience,four design methods are proposed,dynamic,simplified,interesting and complementary.These four methods provide a feasible design reference for the visual information of fashion magazines in the context of new media communication.