User Research And Design Practice Of Internet Store Interface Elements

With the continuous development of the e-commerce economy,basic issues such as payment and logistics are gradually improved,and people will pay more attention to the user experience of e-commerce shopping.Because online consumers cannot directly contact with products,the way online products are displayed has an important impact on the shopping experience.However,for most small and medium businesses,they do not have the ability to make good display pages.Therefore,in this study,the page elements of its stores were parameterized and disassembled,the interface design elements were analyzed,and the user attributes were correlated with the interface design elements to help small and medium businesses better display their products.Through literature research and natural page analysis,the basic interface design elements of the store page and the detail page were disassembled,and three sets of interface design elements were finally obtained from the qualitative and quantitative aspects through expert interviews and questionnaire experiments.: Parametric elements(level 1:layout,information,saturation,image size;level 2: margins,block height,block spacing),creative elements(background color,decoration,shading),descriptive elements(Product information,product map).Then,the corresponding user attributes are extracted based on the literature,and the correlation between interface design elements and user attributes is explored through statistical analysis of questionnaire experiments and eye movement experiments.Finally,the two parts of the research are combined to obtain the corresponding interface design element model,and the effect evaluation of the research results is completed through a comparison experiment with the real online page.Finally,based on the research conclusions,the conceptual design practice of the shop interface design tool was carried out.The design is cut in from the perspective of the merchant.Through in-depth interviews with the merchant,the pain points in the display page design of the merchant are obtained.Finally,the appropriate page layout combination is recommended for the merchant through the corresponding attributes of the target user.Finally,the evaluation of the design effect is carried out by the expert evaluation method.