Research On The Construction Path Of County-level Financial Media Center

In the Internet age,the communication pattern and communication ecology of the media have undergone tremendous changes.Artificial intelligence technology is advancing by leaps and bounds.The needs of the audience are diversified,and the inherent communication mode is difficult to meet.Therefore,innovating media communication forms,realizing the transformation from traditional media to emerging media,and promoting the process of media integration conform to the requirements of the development of the times.The construction of county-level integrated media is the product of this requirement.The county-level integrated media is the communication subject closest to the grassroots.The construction of the county-level integrated media has opened up the "last mile of media integration." Since General Secretary Xi Jinping put forward the request for the construction of county-level financial media in 2018,counties across the country have begun to experiment,adapting measures to local conditions,and explore many unique,innovative,effective,and feasible construction paths.With the acceleration of the construction of county-level financial media,grassroots media broke through the original nature of a single news media organization,integrating government affairs,people’s livelihood,and urban construction into one body,creating a fusion of multiple functions.County-level financial media The social function of has also been enhanced.Therefore,academic research on county-level financial media is also increasing.This article will take the Shangdang District of Changzhi City as an example to analyze the construction path of its county-level financial media center.This article mainly adopts interview method,case study method and literature research method.The whole is divided into four parts: The first part analyzes the background of the construction of the Shangdang district and county-level integrated media,mainly including the problems faced by the traditional grassroots media under the environment of media integration.Analysis of the predicament and the advantages of Shangdang district ’ s county-level financial media construction;the second part discusses the construction path of Shangdang district’s county-level financial media center,from the perspectives of system mechanism,talent technology,and functional operation.Analysis of the methods of financial media construction;the third part analyzes the difficulties faced by the county-level financial media construction of Shangdang district;the fourth part proposes optimization suggestions for the difficulties faced by the construction of the county-level financial media center of Shangdang district.The first is to enrich Income-generating projects to enhance their own "hematopoiesis" capabilities,the second is to focus on users in the development,to improve user stickiness and their own operational capabilities,and the third is to optimize basic functions,innovate value-added functions,and improve platform competitiveness.