Research On The Communication Effect Of The Online Variety Show The New Generation Of Rap

Rap,as an art form is an imported culture.For a long time,it has been "underground" music and ignored by the mainstream groups.In 2017,iqiyi launched the first rap music talent show in China-China has hip hop.The popularity of this phenomenal variety show pushed rap music to the public,and the rap culture,which belongs to China,began to be popular.This year,this program has been broadcast in the fourth quarter.Although it is still widely concerned,more and more doubts such as "no new ideas","single style","fried cold rice" have been heard,and the score of the program has gradually declined.The audience who has been able to widely accept hip-hop as a form of music has a higher demand for the program.In the summer of 2020,Bili Bili’s first rap talent show New Generation Of Rap will push the development of Chinese rap music to a higher wave.With its exquisite content arrangement,innovative competition system and deep music works,the program has won high praise from professionals and audiences.If it is said that China has hip hop in the past 17 years has brought rap into the public’s vision,then this New Generation Of Rap has further broken the public’s cognitive boundary of rap,which has a milestone significance in the process of the spread of such subculture music forms as rap in China.At the same time,a variety show will not be perfect,it can also be improved.To sum up,this paper will explore the reasons for the success of the program through the analysis of the content of the communication effect of New Generation Of Rap and the investigation of the audience,so as to provide reference for similar music talent shows.