Emotion,capital And Symbols:The Generative Process Of Interactive Ceremony Market

Based on the interactive ceremony market of Collins,this paper uses questionnaire survey and in-depth interview to understand the generation situation of interactive ceremony market in specialty broadcast rooms,analyzes the preconditions and generation process of interactive ceremony market,and explores the influence and reference of interactive ceremony market on rural revitalization.This paper consists of five chapters.The first chapter combs the theory of interactive ceremony market,and briefly analyzes the formation conditions and formation process of interactive ceremony market,which lays the theoretical foundation for the following chapters.The second chapter specifically analyzes the formation conditions of the interactive ceremony market in the special products broadcast room and the subsequent interactive output results.According to Collins’ theory of interactive ritual market,the formation of interactive ritual market is premised on the quasi-group gathering of individuals,the common concern of the group,the emotional sharing among the group,and the shielding of the group from outsiders.Based on these premises,individual emotional energy,common group symbol,group solidarity and common moral bond can be produced.These prerequisites and outputs together provide indispensable conditions for the generation of interactive ceremony market.The third chapter elaborates the process of the interactive ritual market in the special product broadcast room.Based on the material market,the interactive ritual market is generated by the mutual exchange of emotional energy and symbolic capital.The fourth chapter discusses the material returns in the interactive ceremony market.In essence,the interactive ceremony market is the market where the benefits are maximized.Therefore,there are material returns in the interactive ceremony market,including the investment in production,the promotion of consumption,the expansion of economic production and the embedding of symbolic capital.The fifth chapter is the interactive service market of rural revitalization of the reference value.In this chapter,first of all,analyzes the problems existing in shanxi specialty studio,after detailed expounds the interactive ceremony for the revitalization of the significance of rural market,with the growing popularity of the Internet technology,agricultural broadcast began development in our country,which provides a new road for the crucial poverty and rural revitalization.The interactive ceremony market also provides a reference method and management direction for the development of rural product live broadcast.