Analysis Of Content Production And Dissemination Of Self-media In Financial Knowledge

With the continuous advancement of technology,smart phones are becoming more and more popular,and people are accustomed to getting news and information from mobile phones every day.In this process,self-media has emerged one after another and has become a very important source of information dissemination,which has the characteristics of fast dissemination and strong interactivity.With the development of the Internet,the way for the public to obtain information is becoming more and more convenient,and the self-media has also developed rapidly.However,due to the relatively low threshold,the self-media industry may have uneven problems."Wu Xiaobo Channel" is a typical representative of high-quality self-media.It has achieved excellent results for nearly seven years since its establishment in 2014."Wu Xiaobo Channel" has been online for nearly seven years.It has a very large number of users,and has gained a high reputation and influence.It has a very fast spreading speed and has become a benchmark in the field of financial self-media.Its content production and dissemination are representative to a certain extent,so it has a certain significance of research value.This article analyzes the content production and dissemination aspects of the "Wu Xiaobo Channel",using methods such as participation observation,literature analysis,and case studies,and analyzes the content production of the "Wu Xiaobo Channel" from three aspects,and then draws reference from the famous communication scholars.Lasswell’s "5W" communication theory conducts research on its communication strategy and analyzes the transmission mode of "Wu Xiaobo Channel" at different levels,so as to explore the reasons for the success of "Wu Xiaobo Channel".This article hopes that after analyzing the content production and dissemination of the "Wu Xiaobo Channel",a financial knowledge-based self-media,it can bring some guidance to other self-media of the same type.