Research On The Operation Of Cultural And Creative Products Of Heilongjiang Provincial Museum

Under the background of economic globalization,cultural and creative industries are rising and developing rapidly.As the protector and inheritor of traditional culture,museums have also joined the wave of cultural and creative industries.In recent years,more and more attention has been paid to the cultural and creative development of museums in China.The state and government have issued a series of relevant policies and regulations to vigorously promote the development of cultural and creative industries in museums.With the support of relevant policies and regulations of the state and the government,domestic museums have reached a consensus on the development and operation of cultural and creative products.Museum Cultural and creative products not only spread the history and culture of museums,but also actively promote the spirit of Chinese culture.On this basis,they also open up a new path for the funding sources of museums.The museum has a large number of cultural relics with strong cultural attributes.Cultural relics have become a unique advantage in the development of cultural and creative products.With the gradual integration of economic,social and cultural development,the museum has been given a new mission,and will also usher in new opportunities and challenges.Although some museums in China have achieved some success in the development of cultural and creative products,due to the relatively late start of cultural and creative industry in domestic museums,there are also some problems that can not be ignored.In particular,the museums in Heilongjiang Province are located in remote areas,and the economic foundation of Heilongjiang Province is also far behind the developed areas,It makes the development of Heilongjiang Museum Cultural and creative industry more urgent.This paper takes the cultural and creative products of Heilongjiang Provincial Museum as the research object,and uses the methods of field research,questionnaire,literature and so on,which is divided into five parts.Firstly,it defines the related concepts and connotations of Museum Cultural and creative products,and introduces the general situation and characteristics of Heilongjiang provincial museums;Secondly,starting from the current situation of cultural and creative products of museums in Heilongjiang Province,this paper introduces the existing cultural and creative products in detail according to their types and characteristics,and analyzes the development trend of cultural and creative products of museums in Heilongjiang Province;Thirdly,based on the theory of industrial integration,this paper analyzes the macro operation mode of cultural and creative products of Heilongjiang Provincial Museum,starting from the economic factors and industrial integration,and starting from the thrust research,pull research and support research In depth study on the diversified macro operation mode of cultural and creative products of Heilongjiang Provincial Museum;Fourth,use 4C marketing theory to find out the position of Heilongjiang Museum in the market,point out the problems exposed in the operation strategy,and find out the operation path more suitable for the development of Heilongjiang Museum Cultural and creative industry.Fifthly,based on the research and analysis of the above parts,find out the advantages and disadvantages of Heilongjiang Museum Cultural and creative products,seek solutions to the problems,and give countermeasures and suggestions,so as to contribute to the development of Heilongjiang Museum Cultural and creative products.