Research On Integrated Marketing Strategy Of New Media Of G Media Company

This article mainly around the way the spread of new media and traditional media and marketing characteristics,traditional media hit hard by the new media as the background,with a G media company operating highway outdoor media as the main object of study,through literature research,comparative analysis method,interview method,case analysis and other methods,first of all,from the marketing environment analysis of G company,deeply understand and study the G under the age of the Internet media company,the necessity of the new media integrated marketing secondly according to G media company current marketing situation,according to interviews sums up out in the current fierce competition under the environment of the main marketing problems,Failure to carry out effective market segmentation and market positioning;The existing price system is outdated and does not match the current market;Single media sales channel and form;The scope of marketing resources is not wide enough and the profit of cooperation resources is low;Lack of senior professionals in advertising-related fields;Sales staff service awareness is not strong;Advertising tangible display service is too traditional;Then analyze and find the reasons for the problems,and finally design the new media integrated marketing strategy of G Media Company.In this paper,the research results show that to enhance the core competition G media companies operating revenue and market,we must build new media integrated marketing platform,in combination with the practical situation of the market channel,resources integration,to meet different customer needs,improve service quality and service consciousness,so as to realize sustainable growing G media company revenue,and win the initiative in the intense market competition.At the same time,it provides targeted theoretical and practical guiding significance for other traditional media enterprises,and provides reference value for them to improve their core competitiveness.