Research On The Communication Strategy Of Mainstream Media Reports On The COVID-19

The outbreak of the COVID-19 at the end of 2019 has had an extremely serious impact on my country’s economy and society.This epidemic is an exam for all walks of life in our country,and it is a big exam for the media industry,especially mainstream media.How mainstream media respond to public emergencies in a timely and effective manner,how to innovate reporting and dissemination forms,and how to achieve precise and extensive dissemination effects are all issues worthy of consideration by media practitioners.Nowadays,mainstream media is not only limited to traditional radio,television,and newspapers,but also includes new types of media with great communication effectiveness and extensive social influence.These platforms with a large user base have become important channels for people to obtain information.Facing the impact of new media,the traditional mainstream media is constantly groping for the way forward in integration and innovation.Some of them choose to use new media platforms to increase their communication influence,such as the official media accounts set up by the People’s Daily on Douyin,Weibo and other platforms.Some media choose to build their own platforms,such as the "CCTV" and "CCTV News" of China Central Radio and Television.During the COVID-19,whether it is in traditional communication channels or new communication channels,traditional mainstream media has something to learn from and reflect on.The reflection brought about by the COVID-19 is not only limited to the establishment of a complete news emergency management mechanism,but also how to achieve real transformation in content acquisition and channel selection in today’s dissemination environment has undergone earth-shaking changes.The occurrence of public emergencies is unfortunate for the entire society,but to a certain extent it also perfects the shortcomings in all walks of life in our country.This article takes the central-level news media as an example.In the context of the COVID-19,this article analyzes its specific performance of news reports and public opinion guidance in traditional and new media channels,summarizes its experience,and reflects on its mistakes.Combining the communication environment of the new era,discuss the relationship between mainstream media content production and communication channels,and how mainstream media should integrate into new communication channels,and reflect the responsibilities and responsibilities of mainstream media in the influence of content production and communication.