Research On Smart Marketing Operation Logic And Application Strategy

From the Internet era to the era of big data,the marketing industry is moving towards digitalization and automation under the common progress of information technology and social culture.The digitization of everything has allowed traditional marketing to evolve into digital marketing,and digital marketing has evolved into smart marketing in the social atmosphere of digitization of everything.The smart marketing strategy system that uses digital assets as the bottom layer support,the data center as the technology mid-level,and the upper-level business as the front-end service is widely used in the e-commerce economy.In terms of big data processing and analysis technology,smart marketing freed marketers from complicated data processing,and instead applied more energy to marketing creative planning.In recent years,marketing activities have gradually become automated,agile,and Diversification,cross-border and other forms are active in the eyes of consumers.This article refines the basic concepts and characteristics of smart marketing,summarizes the logical transition from digital marketing to smart marketing,analyzes the user operation mode of the entire link of smart marketing,and analyzes the application strategies of smart marketing with examples to achieve a rich definition of smart marketing and reveal The theoretical logic of smart marketing expresses the purpose of the current development of digital marketing.At the same time,combing and summarizing the content of smart marketing will help the marketing industry clarify the current marketing technology logic,establish a marketing concept based on social responsibility,and help consumers establish a more rational consumption outlook and better understand marketing.The supervision of activities is more conducive to the healthy development of the national e-commerce economy.