Study On The Influence Of Short Video On Rural Social Spiritual Communication

Economic development and media change have shaped a new picture of rural spiritual communication in different times.Through the ages,rural communication activities are always in the evolution of forms and tools.Today,short video applications such as Tik Tok and Kuaishou have been deeply integrated into every scene of rural people’s work,study and life,changing people’s ways of entertainment and communication.The spiritual communication in rural society has been redefined by the popularity of mobile Internet and short video.This paper focuses on the spiritual communication status of rural people in the era of short video.As the author,I pay attention to the subjective and objective communication changes of rural people as well as their inner feelings.This is a research to understands the problems and the puzzles that rural society may face in the spiritual communication in this era.This paper mainly uses qualitative methods such as text analysis,participatory observation and interview to discuss the spiritual communication in rural society in the era of short video.Through sample selection of typical accounts of short video platforms and text analysis of their work content and comments,it is found that different types of rural video texts present a high degree of identity and express a strong demand for identity.The interaction process of people on the short video platform is also the process of a series of dynamic changes in identity psychology.Through positive identity self-identification,resonance and support within the group,teasing and negation of the external group,review and recall,and other ways,the identity of rural people is confirmed,enhanced,maintained and awakened.At the same time,This study also selected H County of Hunan Province as the research area.Through participatory observation and in-depth interview,it was found that the popularity of short videos separated rural families by invisible information barriers,and individuals enjoyed the "information feast" alone,while the time and interest of intra-family communication were reduced.But from another perspective,short videos also provide a new opportunity to show family care.In addition to the changes of family communication in reality,the traditional public space in rural areas is also facing decline.In this context,short video constructs a new public space for rural areas,and provides people with another stage to show themselves,gather the collective and recover their memories.