| The research object of this paper is dynamic graphics applied in the field of new media.By analyzing the research literature of dynamic graphics at home and abroad,we find that there are some problems in the research of dynamic graphics at present,such as shallow research depth,fragmentation and one-sided conclusion.Therefore,the purpose of this paper is to provide a set of relatively complete design principles and methods for dynamic graphic design.Through the concept analysis and research of new media and dynamic graphics,it is found that the factors that affect the development of dynamic graphics design are media factors,digital technology and social aesthetics.Compared with traditional static graphics,dynamic graphics add dynamic elements,time elements,sound elements and rhythm elements,so the forms of dynamic graphics design are more diversified and information-based The capacity is larger and the efficiency of information transmission is higher.Dynamic graphics has developed rapidly in the field of new media,and become a new mainstream art medium.The analysis of the factors that influence the development of dynamic graphic design can be divided into objective environment factors and subjective visual guiding principle.Dynamic graphics are influenced by technology development factors,audience demand factors and globalization factors in the new media environment,while visual guiding principle affects the drawing effect and information transmission of dynamic graphics,and the two factors jointly promote the development of dynamic graphic design.The application of dynamic graphics in new media can be analyzed from three aspects: the carrier of dynamic graphics communication,visual modeling and spatial morphology.According to the practical application classification,the communication carrier of dynamic graphics can be divided into dynamic pictures,video media and interactive animation;according to the modeling characteristics,it can be divided into abstract and concrete forms;according to the spatial characteristics,it can be divided into two-dimensional space,three-dimensional space and multi-dimensional fusion space;the application field of dynamic graphics can be divided into commercial application,educational application and entertainment application.In the design of dynamic graphics,the source information is sorted out and information is simplified,the primary and secondary relationship of information is extracted,the visual focus change of the design picture based on the visual guiding principle is used to guide the audience’s line of sight to move into the visual process,and the key information is designed to the main part of the visual process,and the secondary information is placed in the visual process branch to attract the audience’s attention and improve the dynamic graphics Communication efficiency of information.According to the principle of visual guidance and the application field and expression form of dynamic graphics,this paper puts forward that the design of dynamic graphics should conform to the principles of accuracy,readability and aesthetics,and seven design methods of changing elements,perspective,transition,voice,rhythm,time and interaction for the elements of dynamic graphics,so as to provide creative strategies for dynamic graphic designers. |
