Research On The Application Of Blockchain Technology In Investment And Financing Of Heaith And Wellness Industry

In recent years,China’s aging population and sub-health and other social conditions are increasingly serious,and people’s health awareness is also gradually strengthened,social health care demand market rapidly expanding.At present,there is still a large gap in the health and wellness industry.The Party and the state attach great importance to the development of the health and wellness industry,and have issued a series of encouraging and preferential policies to guide and promote the development of the health and wellness industry.But the construction of health and wellness industry in the process of investment and financing still exist financing difficulties,expensive financing,investment and financing of both sides of the low trust,these problems restrict the development of health and wellness industry,so to solve the health and wellness industry investment and financing problems have a very key role.With the continuous development and improvement of blockchain technology,it provides a new opportunity for the construction of health and wellness industry.Blockchain technology,especially consortium blockchain,has strong controllability,high ductility,legality and confidentiality.With its decentralized,safe and reliable characteristics,it can effectively solve a series of problems encountered in the health and wellness industry investment and financing process,so that the health and wellness industry can get rapid and benign development.In this paper,qualitative comprehensive analysis method,literature research method,induction and summary method and other research methods are used to discuss the application of blockchain technology in the health and wellness industry investment and financing,and finally get an effective strategy.By analyzing the problems existing in the process of health and wellness industry investment and financing and the characteristics of blockchain technology,SWOT analysis was used to conduct a comprehensive,systematic and accurate study on the application of blockchain technology in health and wellness industry investment and financing,and to build a health and wellness industry investment and financing platform based on blockchain technology.The main research work of this paper includes: First,the investment and financing problems faced by the health and wellness industry are analyzed.Combined with the principle and technical characteristics of blockchain technology,the necessity and feasibility of introducing blockchain technology to solve the investment and financing problems of the health and wellness industry are shown.Secondly,SWOT analysis method was used to analyze and summarize the advantages,disadvantages,opportunities and threats of the application of blockchain technology in the health and wellness industry investment and financing,and the applicability and basic strategies of the application of blockchain technology in the health and wellness industry investment and financing were obtained.Finally,combined with the research results,the health and wellness industry investment and financing platform based on blockchain technology is constructed.Through the analysis of the value of the platform,the validity of the platform is explained.Next,the overall design,detailed design and main business operation process of the platform were studied,and a new investment and financing model of health and wellness industry was obtained to help the development of health and wellness industry.The work of the paper shows that: first,the introduction of blockchain technology can solve the problems of lack of trust,communication difficulties and insufficient information security in the process of investment and financing in the health and wellness industry,and then solve the problems of difficult and expensive financing,so as to help the health and wellness project successfully raise funds.Second,the application of blockchain technology will help to predict and prevent investment risks,make investors feel at ease to lend money and reduce investment risks.Thirdly,the construction of the health and wellness industry investment and financing platform based on blockchain technology can help the health and wellness industry solve the development obstacles,and then develop rapidly to meet the needs of social health care.