Research On Social Governance Path Based On The Construction Of District And County Financial Media Center

With the development and maturity of a series of information technologies such as 5G,big data,and artificial intelligence,the way of life of human beings has been silently undergoing tremendous changes.The transformation of information technology provides an opportunity for the integration and development of media.,The financial media came into being.On August 21,2018,General Secretary Xi Jinping put forward the requirement of “do a good job in the construction of the county-level integrated media center,and better guide and serve the masses” at the National Propaganda and Ideological Work Conference.The district and county financial media centers in districts and counties has become one of the important national strategies in recent years.Once proposed,the district and county financial media centers in all provinces,municipalities and counties across the country has been basically completed within two years.After nearly two years of construction,many provinces and cities have accumulated a wealth of practical experience in the construction of the district and county financial media center,but some new challenges have also emerged in the operation.How to manage the district and county financial media centers well and to better play the role of "leading the masses and serving the masses" is an issue that needs to be paid attention to at the moment.With the further implementation of the work related to the construction of the national governance system and modernization of governance capabilities,the functions of the district and county financial media center are not limited to the information function of the grassroots media,but to become a new platform for grassroots social governance.Under the policy guidance of the party and the government,promote the further improvement of the path of media participation in social governance.The main research content of this paper is the role and function of district and county financial media centers in social governance.The study takes 16 district-level financial media centers in Shanghai as an example.From the perspective of the relationship between the media,how the media participates in governance and how the district and county financial media centers participate in governance are sorted out to clarify what role the media plays in the construction of the relationship between society and individuals in the process of social governance.What kind of function and effect it has.Based on the modernization of social governance and the governance requirements proposed in the "New Social Governance System" mentioned in the Fourth Plenary Session of the 19 th Central Committee,we will examine what role the district and county financial media centers can play in the process of social governance.At the same time,through the analysis and research of the coding and data results obtained by text analysis of the content of the articles published by the news propaganda of the various districts of the financial media client,clarify its governance status,governance methods and governance advantages in the process of participating in social governance.Then compare the seven dimensions of the "New Social Governance System" to find out the shortcomings that need to be improved in the governance practices of the district and county financial media centers,and how to make social governance work better.From the perspective of the relationship between society and individuals in the "Social Inter construction Theory",it is concluded that the current methods and paths of district and county financial media centers participating in social governance exist between the "platform and the public" in the low utilization rate of resources,In the process of collaborative governance,the public's lack of power and the failure to successfully establish a good primary media image are dilemmas and challenges,and from strengthening the interactive relationship between the platform and the public,enhancing the sense of responsibility of “mutual construction and harmony” of collaborative governance,and enhancing the public's awareness of the district.The District and county financial media center's cognition and other aspects put forward targeted development countermeasures and suggestions.Through the analysis and research of the above issues,this paper not only sorts out the current status of the district and county financial media center's participation in the construction of social governance,but also makes certain suggestions for the subsequent construction work.It also provides suggestions for how other provinces and cities can make the district and county financial media center's The issue of building into an important platform for promoting the development of social governance provides some innovations in thinking and concepts.