Research On The Publishing Of Children’s Picture Books In China Under The Background Of Publishing Integration

Children’s picture books,as a new power engine of the children’s market segment,different from other children’s books in terms of children’s standard,picture narration and profound connotation,are sought after for their educational and enlightening functions for children.Under the background of publishing integration in the publishing industry,the practice of publishing integration of picture books is also carried out.Although the publishing integration of the picture book industry has just started,and there are many misunderstandings in the cognition of the publishing industry and consumers on picture books and their integration,we can never deny the fresh vitality and great potential of the publishing integration of picture books as an emerging thing.This paper takes publishing integration as the research background,takes picture books as the research object,and uses the methods of literature analysis,case analysis and observation.This paper first defines five directions of publishing integration through literature research,and formulates the basic framework for the main part of this paper.The five directions are cross-media integration,platform integration,marketing mode integration,cross-industry integration and current situation of academic exchange.Secondly,taking the representative work of domestic original picture books This is the Twenty-four Solar Terms as an example,this paper provides a way for subsequent publishing houses to attempt the integration of picture books.Thirdly,this paper points out four cognitive misunderstandings of the integration of China’s picture book industry through the analysis of the list of digital fusion content,readers’ feedback on picture books,the current situation of picture books’ IP integration and the current situation of digital platform.Finally,from the perspective of publishing house,this paper puts forward some solutions within its ability in the aspects of content development,platform cooperation,marketing,IP extension planning and talent training,in the hope of contributing to the publishing integration of picture book industry in the future.