Research On Mobile Phone Marketing Strategy Of Shenzhen ZTEMT Technology Co.,LTD

With the rapid development of information technology,network and intelligent technology has gradually penetrated into every corner of human daily life.At the beginning,the Internet developed in the form of wired network,but with the development of wireless communication technology,it has officially entered the era of mobile Internet.The rapid development of smart phones will accelerate the transition of smart terminals from high-end technology to life elements.With wireless communication technology has developed,the mobile phone roles in people’s life also in constant change,from an initial support voice,short message communication function,to the function of the wireless Internet,from the network chat,browse pages,development to today’s video intercom,watching movies smart phone.With the diversification of mobile phone functions,it helps people deal with many problems in life conveniently.With the help of communication platforms in payment,travel,dining and other fields,the application of various functions is closely connected with People’s Daily life and has become a necessity in life.Shenzhen ZTEMT Technology Co.,Ltd.is a large-scale national key high-tech enterprise based on the design,manufacture and research of wireless communication intelligent hardware terminal products.Company’s main business focus on a variety of personalized,differentiated wireless communication terminal product development and production applications,main business scope includes all kinds of wireless communication terminal products(such as smart phones,communications hardware module)and a variety of value-added communications services,main product is a personal communication terminal,and notably the smart phone product as the core.As the smart phone market competition intensifying,it urgently needs to improve the company’s new mobile phone market competitiveness,paper as a breakthrough point,through mobile marketing present situation and the company the author deeply analyzes the existing problems,on the basis of relevant theories,the marketing environment analysis and SWOT analysis,outlined the enterprise and the product competition environment;With the help of product customer demand and purchase habits and other factors analysis,determine the product target market;On the basis of STP analysis,product strategy,price strategy,channel strategy and market promotion strategy are put forward.Meanwhile,measures to ensure the implementation of the strategy are made to ensure the implementation of the strategy.