Interaction And Interface Design And Practice Of Tencent Meeting Webinar Application

The shortcomings of traditional offline lectures and seminars,like timeconsuming and labor-intensive,high demands on time and space,and poor immersive experience of participants,have given birth to web seminars.The webinar software platform is a type of video conference software developed for public lectures,academic seminars and other large conference scenes.With the advent of such tools,although webinars are no longer limited by time and space,there are still problems with webinars that need to be improved.Problems include speakers’ difficulty in grasping the audience’s attention,low audience participation,and lack of interaction in the process.And exchanges,etc.In this regard,our current research mainly focuses on how to achieve technological breakthroughs,and there are few researches on interaction design such as how to improve user experience.This project is the interface design project of Webinar of Tencent Meeting that the author participated in during the postgraduate periodand during the internship of Design Team of Tencent Cloud under Tencent Group.As a user experience designer,I led and participated in the whole project process including user research,scheme design,interaction design,scheme evaluation,scheme adjustment,visual design,development and launch,feedback and iteration,etc.In this thesis,the author first briefly introduces the technical design process of Tencent Meeting software and the product itself,and then conducts user research and experience needs analysis typical users in the current webinar scenario.Subsequently,a comparative analysis of similar products at home and abroad was carried out,and the interactive design goals and concepts of the webinar were summarized.Finally,based on this concept,the information architecture,interactive process and the interface of Tencent Meeting Webinar 1.0 version will be designed,with evaluation and feedback given.This thesis has made a differentiated design for competing products on the market,focusing on solving experience problems such as lack of control by the host and low audience participation.It also has certain innovations in core functions and interactive design solutions,which can effectively enhance the user experience of the three core user groups,including hosts,guests and audiences.At the same time,it is the first time to apply user experience and interaction design-related theories to the scene of the research webinar,and also has innovations in the research objects.In summary,the significance of this project is to summarize the user group characteristics,experience demands,and software platform design goals and strategies of the webinar through user research methods,and to improve the experience of platform users through technical design.This will lay a research foundation for the subsequent iteration of the program.The overall research content and results of this thesis will also provide empirical reference for user research and interface design of conference software.