| The political news has always occupied an important position in the fields of news communication,it is also the main news that various mainstream media organizations competing to report.Classified according to the relations between news and the audience,political news belongs to the “hard news or straight news”,which can not only actively publicize the Party’s principles,policies and lines,but provide decision-making basis for public’s life,economy and work.However,the previous political news reports,no matter in the state of speech,narrative patterns or the picture presented by on-camera correspondent and reporter,mostly leave the audience with the impression of "dull,stiff and uninteresting".With the popularity and development of Vlog in the domestic market,the current political news with the theme of "Boao Forum for Asia" in 2018 applied "Vlog",which is a distinctive and frequent interaction reporting method,to the current political news.With the great power of Vlog,the form of Vlog reporting current political news has been mushrooming and expanding,which not only attracts many mainstream medias to adopt the "Vlog + current political news" mode to start news reporting,but attracts a large number of young audiences’ attention and preference to political news with the easy and lively language expressions of the Vlog creators and the comfortable way of switching camera scenes,the reporting method of Vlog has overturned the usual serious and stereotypical perception of mainstream media,thus achieving a good news dissemination effect.Therefore,it has referential significance for the development of political news to study the communication strategy of the reporting method of Vlog.In this paper,the author studies the communication strategy of potilical news reported by the form of Vlog based on the Don Schultz’s 4I theory,camera scheduling,audible language expression,branding of communicators,as well as the comparative analysis between different communication platformsin addtition,this paper reflects on the exsiting problems such as over-entertainment of news content,weak press release and spread,and propose relevant optimization strategies in this regard.In the meantime,this paper also conduct in-depth interviews with young users of Vlogs,combing them with the shooting of graduation works,to provide a model of reporting and communication strategies for current political news,in order to help us to open up new perspectives,expand new paths and expand the influence of the reporting method of Vlog,and continuously stimulate the attention of the majority of young audiences to current political news.All of these are expected to attempting to provide some useful thoughts for the innovation and dissemination of the current political news form of Vlog under the integrated media environment.Figure55,table 6,53 references. |
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