| Since 2013,short video has gradually entered the stage of vigorous development in China.Although short video news is a rising star in the industry,it has become increasingly mature and become a rising star in the news industry.The news itself can be regarded as a special story based on facts and with the characteristics of news.The research goal of this paper is to interpret the narrative features and innovations of hot style short video news of the central media from the perspective of news narrative.And the People’s Daily and CCTV news short video account in industry,reside in the former two,a list of papers to trill certification in the head during a short video app media trill,the People’s Daily and CCTV news accounts of hot style short video news as the research sample,mainly analyze the research objects based on narratology,news narratology,5W and other theories.This research through analyzing the content of 1281 samples of hot style,including the Chinese journalism award winning entries,supplemented by the Angle at the same time horizon,the summary of the characteristics of traditional news narrative,discovered the state-run media hot style short video news in some more on the narrative mode features: the narrator and narrative perspective to center,many elements to promote;Constructing meaning in narrative;Narrative language technique,etc.At the same time,in the text analysis of some typical products,the author found that hot style short video news of central media has a great innovation point--It greatly exerts the subjective initiative of the public opinion leader in the choice of narrator and narrative perspective,narrative language,and narrative text,to emphasize the expression of news truth and emotional truth.For the understanding of this feature,the author from the narrator and narrative perspective,narrative text,narrative language three aspects to elaborate.This innovative discovery can be used as an entry point for hot style short video news products of the central media to expand the radiation surface and actively sink to the prefecture-level,district-level and county level.Decentralized emotional touch is at the start of the emotional arousal,emotional arousal after power transmission behavior become hot style of narrative text innovation behavior,state-run media get rid of the disadvantage of the subjective initiative may exist,distortion,but to capture images in real time tracking reports,timely under the premise of scientific guidance for the spread of positive energy,sound,music and other details with the same period caused Internet users of empathy.At present,the media convergence of local media and the construction of county-level media center are in full blossom,and they are also faced with some problems.I hope the results of this study can help.On this purpose,this study tried to news material,short video editing and transmission techniques proposed several successful promotion,copied,draw lessons from the experience of "hot style",believe in a certain extent,can be for the local media and Internet trend of the development and national media hub at the county level of the construction of the short video matrix development to provide the reference. |
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