Research On The Environmental And Science Column Reports Of Caixin Weekly

With the rapid development of China’s economic strength and the accumulation of national wealth,the people’s demand for financial information and professional market analysis has made a new leap from quality to quantity.In the face of the surge of market demand,domestic professional financial magazines appear the trend of homogenization of content and advertising,and in order to increase brand characteristics and increase market share,Caixin Weekly(formerly New Century Weekly)creates environmental and technological columns that are closely related to economic development.As the "pan-financial classics" column in professional financial magazines,this column embodies the creative transformation of professional magazines under the pressure of market competition.At the same time,as an organic part of the whole media reporting territory of Caixin Media Group,this column is also a typical case of studying the diversified reporting forms of domestic paper journals and the ability of reactive electronic information technology to report the whole process of production.The environment and technology section of Caixin Weekly was established from April 30,2012 to November 23,2020,A total of 381 reports were published.After the category construction and quantitative analysis of the whole sample during the study period,To study and explore the characteristics of the report on the four topics of "environmental pollution incident "," environmental protection work achievement "," international scientific and technological frontier achievement ","academic problems and conflicts ",The contents of the counter-column report should focus on the characteristics of the depth of views and the globalization of perspectives;Combined with the 8 years of environmental and technology column reporting practice path changes and Caixin Group’s overall media operation,From three aspects:the way of report editing,the identity of point of view disseminator and the way of expanding publicity,Show the column reports a variety of genres,picturesque style,three-dimensional article information sources,diversified communication platform and other forms of reporting features.Although Caixin Weekly’s environment and technology column can insist on creative development and innovative breakthrough in content in the face of market pressure,there are still some problems in the process of column development.On the one hand,the column with Caixin Weekly as the carrier needs to face the limitations of traditional paper media reporting in the Internet media era.The length limit column reports pursue timeliness and consistency,while the low utilization rate of new technology leads to the lack of adaptability of the column when it is integrated into the whole media report of Caixin Group.On the other hand,the column needs to face the embarrassing situation of "pan-professional" column orientation in professional weekly.Therefore,the environment and science and technology column should set up the concept of tracking and reporting,and achieve "full cycle" reporting through new technical means such as QR code.In order to protect the environment and the necessity of setting up the science and technology column,it becomes a special link in the report matrix of Caixin Weekly,and provides more practical experience for the development of professional weekly.