Research On The Innovation Of Cultural Variety Shows Under The Concept Of New Cultural Innovation

In the pan entertainment era,under the macro-control of national policies and the call of the spiritual needs of the audience,a large number of cultural variety shows have emerged like a clear stream,won a good social reputation,and even caused a phenomenal cultural upsurge,becoming an important window of "cultural communication".However,with the passage of time,such programs also began to move towards difficulties.At present,most cultural variety programs are faced with problems such as not deep excavation of cultural content,single program form,insufficient application of new media technology,narrow audience,small radiation circle,single business model,and lack of awareness of business position.As a new mode of cultural production,new article creation may become an important development trend of cultural industry in the future in the Internet era,and give important enlightenment to the innovation and development of cultural variety programs.In recent years,the TV cultural variety show "Shangxin·Forbidden City" has made an innovative breakthrough.Its successful practice reflects the application of new cultural and creative thinking,and shows the innovation and development of cultural variety programs under the new cultural and creative concept.Its innovation methods and strategies are worthy of our in-depth discussion and research,so as to better guide the innovation and development of cultural variety programs in the future.Taking shangxin·Forbidden City as the research case,this paper analyzes its new cultural creation practice from four aspects: content arrangement,production form,communication mode and management mode,combined with narratology,communication Economics and other theories refine the innovation of the program compared with other cultural variety programs and conduct interdisciplinary research.It is found that the innovation of Shangxin·Forbidden City under the new cultural and creative concept is reflected in the content arrangement,especially focusing on the integration of tradition and modernity with the help of concrete themes and emotional elements,building emotional identity,skillfully realizing the balance of cultural and entertainment elements with the help of cultural and creative settings,and being good at telling Chinese stories with story strategies;In terms of production form,pay attention to scientific and technological empowerment,create an immersive and young narrative way,and upgrade the audio-visual presentation of the program;In terms of communication mode,it pays attention to media integration to enhance the overall communication effect of the program,and shows the characteristics of good viewing of the program,enthusiastic discussion of program topics and prominent subjectivity of program audience from the aspects of mass communication,social communication and interactive communication;Furthermore,Shangxin · Forbidden City attaches great importance to the program management with IP as the core,including upgrading the form of advertising implantation,intervening in cultural and creative production and sales to develop the direct profit path of the program,and expanding the industrial chain of IP authorization-IP transformation-IP realization through cross-border cooperation.This series of innovative measures jointly embody the thinking of "content + form" and "content +form" The new cultural and creative thinking concept of "culture + science and technology","culture + industry" and user thinking enables the program to better and continuously promote the inheritance and innovative dissemination of traditional culture.Then,through the method of questionnaire survey,this paper understands the audience recognition of Shangxin ·Forbidden City,in order to further analyze the deep communication effect of the program,and finds that the audience has a high degree of cognition and evaluation of Shangxin·Forbidden City,and is affected by the program in action,and the program innovation is recognized by the audience.Finally,based on the empirical research and literature and case analysis,under the Enlightenment of new cultural and creative thinking,this paper refines the innovation strategy system of cultural variety programs with cultural variety IP as the core and content creativity,production form,communication and business mode as the means,and summarizes the specific cultural characteristics in five aspects: value transformation,spiritual orientation,narrative upgrading,cross-border integration and industrial management Innovation path of variety show.