Research On The Role Of Emerging Media In Rural R Evitalization In Northwest Minority Areas

In the 21 st century,mobile Internet has developed rapidly and been widely used,invading the media market forged by traditional media.In the report of the 19 th national congress,the issue of agriculture,rural areas and farmers has become the main problem of rural economic development,and the emerging media is one of the breakthrough points to solve the shackle problem.In northwest ethnic rural areas,emerging media has gradually become an effective means and tool for farmers and herdsmen to understand world changes and social development.In order to objectively and truly understand the role of emerging media in Rural Revitalization in northwest ethnic minority areas,the distribution structure of emerging media and the media contact and cognition of farmers and herdsmen,the author selected shangtamai village,Gonghe County,Hainan Tibetan Autonomous Prefecture,Qinghai Province as the field survey object,visited and investigated the emerging media institutions in Gonghe County,and conducted a two-week internship in relevant units,A total of 220 questionnaires were distributed in shangtamai Village(203 questionnaires were effectively recovered),of which the author conducted effective in-depth interviews with 18 subjects.Through questionnaire survey,in-depth interview,participation and observation,we know that the audience in shangtamai village is young,with low educational background,multi-ethnic,and middle-income.The traditional media forms in this village include newspapers and magazines,cable radio speakers,and cable TV.Mobile phones have become the most frequently used media in shangtamai Village.Wechat and Kwai are the most frequently used mobile phones,and leisure and entertainment are the first choice for farmers and herdsmen to surf the Internet,At the same time,young and middle-aged audiences have a strong sense of media participation,the middle-aged group has a high dependence on media,and the elderly group has a low understanding of emerging media.Emerging media have a positive attitude towards helping the Rural Revitalization of shangtamai village.Emerging media carry out effective political information dissemination in shangtamai village to enhance the political participation willingness of the audience.Rural industries carry out media poverty alleviation through emerging media,carry goods live,improve the social consumption level of local people,use wechat communication group for grid ecological management,broaden rural cultural communication channels,and strive to build the rural civilization construction of shangtamai village.Emerging media are gradually embedded into the rural communication pattern,promote the socio-economic and political development of shangtamai village,and shape the identity and status of new farmers and herdsmen.Rural Revitalization is also the driving force of emerging media reform.Finally,the statistical data summarizes the audience’s cognition of the role of emerging media in Rural Revitalization in Tamai village,and truly understand the application status and problems of emerging media in agriculture,rural areas and farmers.Through the investigation and analysis of the current problems in shangtamai village,this paper puts forward targeted and reference suggestions and strategies to promote the rural areas to increase income through emerging media and promote the all-round development of local economy,politics,culture,ecology and tourism.