Research On Optimization Of Centralized Financial Management Mode Of JR New Media Company

On June 25,2019,the Institute of Journalism and communication of the Chinese Academy of Social Sciences and the Social Sciences Literature Publishing House jointly released the new media Blue Book: China’s new media development report No.10(2019)in Beijing,and predicted the development trend of new media in the future,which also indicated that the enterprises represented by Internet enterprises must show greater development potential.The traditional media mode,information is transmitted unilaterally,and users can only passively obtain information.In the Internet era,the communication mode of new media is divergent from the communication subject to the mode and path.Users can also generate information by themselves and interact with enterprises,media and individuals on the Internet.The communication mode of the network will change dramatically from the main body to the path.The new media enterprises also face the problem that the traditional financial management mode is no longer suitable for the development requirements of the new era media.How to apply and optimize the financial management mode of new media enterprises is an urgent problem for enterprises.Different from the traditional media enterprises,the complexity of business content and the diversity of types of new media enterprises make it urgent for new media enterprises to change their financial management system and mode.First,they should change some old ideas of enterprises,cultivate managers’ Internet thinking,and promote the continuous improvement of their own management level.Not only that,the financial management process used by the enterprise in the past needs to be optimized to simplify the process of financial personnel,so that financial personnel can actively participate in corporate management decision-making,and promote the improvement of operational efficiency.This article cites data from some websites,as well as some internal data from JR New Media,and uses more detailed charts and data to serve the case study of this article.This article uses a combination of literature research method and case study method to study and analyze the motivation and application of JR New Media Corporation’s centralized financial management model,and uses related theories of financial management to study the construction of JR Corporation’s centralized financial management model.And in the process,the problems existing in the application of JR’s centralized financial management model were raised.In response to the problem,relevant optimization suggestions were put forward,including the establishment and improvement of financial decision-making mechanisms,the establishment of a comprehensive budget management system,the establishment of the company’s capital management early warning mechanism,the establishment of unified standards,the optimization of the performance incentive system,and the improvement of the company’s financial management personnel.In order to improve the financial management level of JR New Media Company,and promote its sustainable and stable development.