Research On Communication Strategy And Operation Of TikTok Typed Short Video ——Take Pseudo-daily Short Videos As An Example

With the advent of the era of short video,the types of short video are increasing,and the content is richer.Short videos are also constantly developing in the direction of vertical and refinement.More and more individuals and professional institutions are also investing in the creation of short videos.The short videos produced by different production subjects have different characteristics,and they also have different ways in marketing realization.The diversification of short video types not only meets the viewing needs of users,but also provides diversified marketing methods for enterprise entities.Therefore,it is of great significance to explore the typed short video communication for short video platforms,users and enterprises.This paper examines the pseudo-daily class short videos of Tik Tok platform from the dual perspective of users and practitioners.Through text analysis method,case analysis and comparative research,the concept of pseudo daily short video definition,development process,content creation,communication process and marketing way analysis and investigation,clarify the characteristics of the pseudo daily short video,the spread of typed short video research has carried on the beneficial supplement.Compared with other professional short video types,pseudo-daily short videos have the characteristics of low creation threshold,high operability,wide user base and strong realization ability,so they have developed rapidly in recent years.In terms of content production,pseudo-daily short videos emphasize life and authenticity in terms of theme selection and content style,and have initially explored a set of professional process.In terms of communication and promotion,pseudo-daily short videos are good at using high-frequency interaction to improve user engagement,and the same type of accounts will also jointly create an account matrix to attract each other and achieve a win-win situation in the industry.In terms of operation,pseudo-daily accounts can use the rules of short video platform to expand their influence,and make full use of account characteristics for marketing realization.However,it should also be noted that there are some problems with this type of short video along with the rapid development.If these problems exist for a long time,they will not be conducive to the healthy development of pseudo-daily short videos,so this paper also proposes the corresponding optimization strategy.The emergence and development of pseudo-daily short videos reflects the current development trend of typed short videos.The rapid rise of this type of short videos provides a reference case for other types of short videos,and its problems should also attract the attention of other types of short videos.This paper hopes to provide some useful reference for the typed development of short video accounts through the research of pseudo-daily short video accounts.